Tinder opened up the online dating market, changing its reputation from the domain of desperate singles to one of fashion and fun.But like all online dating sites, Tinder needs to make money and cannot exist on love alone.Love comes at a price – and this is good news for online dating sites.
Match Group, the online dating behemoth that owns the wildly popular Tinder, as well as other matchmaking companies such as Ok Cupid, and Plenty Of Fish, raised almost US$400 million in its initial public offering late last year.
Based on the IPO price, the group has a market value of about US$2.9 billion.
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