Spurred on by the optimism that the New Year brings, 1 million Britons are expected to get online for a date today - the first day back in the office after the Christmas break.
I think it also shows that they're actually thinking about what women may want to hear and putting a real effort into their profile.
Women who are more forward, using phrases like dinner, drinks or lunch in the first message get 73 per cent more replies, while men should play it cooler.
Recent research suggests that while both men and women say they like a “good sense of humor” in a potential mate, they differ in what they mean by this phrase.
Women tend to prefer men who make them laugh, whereas men tend to prefer women who laugh at their jokes.
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